If you have a specific topic that you want to discuss, be sure to include it in the subject line. They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. The follow-up email is also important to send after phone calls, meetups, in-person introductions and networking events. what follows your cold emails or initial conversations. Something went wrong while submitting the form. Our guess: Automated invites from strangers just arent the same as carefully crafted invitations from friends. Why it works: When one person sets an expectation, it drives another persons behavior to be in line with that expectation. Here are 10 alternatives to the cookie-cutter touch base email: If youre proposing a call or meeting with your contact, be specificdont leave them guessing with something vague like lets touch base in the next few weeks.. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects' and customers' attention. Plus it has the added bonus of being short so it stands out in their inbox. Ultimately, youve got to run your own tests, read up on the latest email findings, and check out the tests others are doing. You can also use these pop-ups in combination with buttons that take you to another part of your site such as a chat room or even a survey., How to Write a Touching Base Email Subject. Theres nothing entertaining or interesting about it at all. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email. . By tailoring your subject line to the recipient, youre more likely to grab their attention and get them excited about your email. Here are some additional subject line ideas you could also test out: Choosing the phrase Next Steps to start off your email can boost your email reply rate 20 percent above average. Many of our other clients in a similar role to yours swear by it.. Didnt want to forget to follow up with you about, Wanted to make sure I hadnt lost your attention on, Just checking if youre still interested in, @[name] any chance we can touch base this week about [project/topic], Following up on our conversation about [project/topic]. The system also includes conferencing, business SMS, and online fax functionality: Check our schedule and sign up for our online events. When you send a touching base email, youre making contact to achieve a specific purpose, such as: An example might look something like this: Hi Beverly!Im just touching base to see if youve had a chance to discuss our proposal with your team. Sharing a useful article, podcast, eBook, or industry report will help you build trust by showing that you care about their industry and their success. The new email Formula: NEW: [Blog Post Title] Example: NEW: How Slack Generates 100,000,000 Website Visitors Per Month Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: 2. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email.. You dont want to put them off by insulting their efforts. Your submission has been received! Heres another benchmark email analysis of 386M emails. Reason to Reach out: There is a change in industry regulation. Heres an example in action: Remember, the key to making your follow-up email subject lines irresistible is to speak directly to the prospects needs, pain points, and desires. I thought you might find it just as interesting as I did. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. Keep track of opens, clicks, replies, and more using a tool like Mailshake. What are your thoughts on using touch points in email marketing? An email gives them time to consider your question, do any necessary info gathering, and then send an equally fast but measured response. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Subject lines that are overly sales-driven or come on too strong are off-putting and are easily ignored or marked as spam. Everyones become blas tothis one. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! The touch base email has a bad reputation because a lot of sales reps and SDR teams send lazy follow-up emails like the example above. EXAMPLESof touch base emails & templates. The prospect expresses mild interest, but theres no budget until later in the year. Why bother trying to reach out to hundreds of prospects manually each week? Theyre usually devoid of meaningful content and are largely skippable. A lot of our clients have recently been experiencing [emerging challenge]. Good Email Subject Lines for Touching Base, 113+ Best Confirmation Email Subject Line Ideas, 113+ Best Email Subject Lines For Sales Ideas, 109+ Best Spam Subject Lines Samples & Examples, 101+ Catchy Football Subject Lines Examples, 103+ Unique Mortgage Email Subject Lines Ideas, 103+ Unique Winback Email Subject Lines Example, 111 Catchy Free Shipping Subject Lines Ideas, 101+Unique Sneak Peek Email Subject Lines Ideas, 111+ Unique Fashion Email Subject Lines Ideas. The recipient knows what you want, why you want it, and has a couple options for getting in touch. To break through this noise, youve got to be different. Its best to pair this subject line with some sort of provocative statement, useful content, or other resource the recipient might find valuable. Dont sound like a stalker. You can also try adding your own subject line to the mix to see how it compares. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on and how they can help. For example, lets say youre reaching out to a potential client who loves hiking. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. I hope this post helped you plan, write, and send better touch base emails! For example: "Thank you for being my best friend. You made a connection and want to stay on their radar, Pleasure chatting with you, [prospect name], They gave permission to circle back later, Adding a touch of urgency and specificity. You can also experiment with adding the company name or mentioning a mutual connection or shared experience you found during your research. This will show that you're not just anyone and it shows you were thinking of the person when you wrote the email.It's OK to talk about everything in your life in general terms, but remember to keep it simple and concise. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. I hadnt thought about [relevant point] in quite that way before.. Either way, this subject line is getting opened more often than not. Seeking out advice or feedback is a big part of being a partner and can get them on your side for shared success. A Recipe Touching base email subject examples:If you often find yourself in a kitchen at different times of the day, try writing an email with a recipe. points! Reality #1: Language that shows immediacy is the most effective. Don't beat around the bush. Research reveals that sending recap emails later in the week decreases reply rates to 2 percent. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. Use them in combination with or to inspire your own creative ways to continue conversations. Beloware the top ten realities from ourresearch. I think it could help take [their company] to another level. On the brevity front, a subject line thats only two words will always stick out in their inbox amongst the run-on sentence subject lines of most marketing messages. The subject line above shows that youre grateful for their time and sticks out in their inbox, since it highlights the relevant meeting you shared. 1) Keep it short and simple. Heres something rather simple: Now your prospect or customer knows what you want to talk about. 2. Touching base re: Gutter Cleaning Estimate; Another great tip for follow-up email subject lines is to incorporate something specific you discussed when you met (even if it's something off-topic or humorous). So how can you stay in touch without annoying them? As youre reading, watch for tips and tricks about how Mailshake can automate your processes, minimize your headaches and, most importantly, save you time. Knowing that everyone is skimming and scanning leaves you no choice but to up your subject line writing game to stand out from the crowd. How does [date and time] work for you? Example: Hey [stakeholder name]. While I wouldnt lead with a subject line like this, it can work wonders after 4-5 failed touchpoints, so long as you follow up properly in the emails body copy. Nevertheless, keeping the follow-up email subject casual can yield better email open rates, says this . Your email subject line can simply say "touching base" when sending any of these types of emails to your contacts: 1. Were eager to work with Company XYZ on the new SuperGizmo and hope to hear back from you soon.Best,Graham. Try a one-word or four-word subject line to go against the grain. Here are some tips on how to stay on top of the interests of your prospects. Your messages have to resonate from the get-go. Reality #7: Thank you emails are 100% worth the send. It provides intrigue by highlighting some event that they might have forgotten about or brushed off. The other party may not be able to give an immediate answer, creating an awkward situation. 35. That last bit is crucial because, during the decision-making process, your prospects are always hungry for more. How will you make your next message stand out? If you can, try to come up with a headline that will make the reader curious about the emails contents. 107 Virtual event email subject lines To Sell More Tickets, 11+ Sponsorship thank you letter & Email Templates Samples, email Subject Lines that get open quickly, 111+ re engagement email subject lines to Generate Sales 2x, 131 Subject line for Asking Feedback [Samples Included], How to write a good email subject line That Opened 10x, 107 Announcement email subject lines to Get more Response, 113 Teaser email subject lines ideas to Tease Audience, 103 Travel email subject lines that Audience Loved, 131+ Meeting Request Subject Line Examples & Ideas, How to Greet Like a Pro: 20 Ways to Start Your Letter, 15+ Emotional Thank You Letter To Friend Templates, 11+ Thank You For Understanding Email & Letter Templates, 15+ Thank You Letter For Wedding Gift Templates, 09+ Thank You For Relief Goods Letter And Email Templates, Warning signs of an unhealthy relationship!. I hope youve been getting the most out of [your product or service]. If you have a list of points that you want to make, try to format the subject line in a way that will make it easy for the reader to scan. They determine if the email will be opened or not. And it can help to build and maintain relationships over time. The prospect promises to, Get back in touch when the time is right. And then you wait. When it comes to writing an email subject, its important to keep it short, sweet, and to the point. Sometimes youll want to touch base with a colleague who youd like to get information from. As someone who works in healthcare [or any other industry], I thought you might find this guide on how to run a remote-friendly healthcare practice illuminating. Give Copper a try today. Pleasure chatting with you, [prospect name], Why it works: It reminds them that you arent a complete stranger, while also showing sincerity. Most businesses send fewer emails than they could for fear of annoying customers. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. You can take steps to protect your organization from economic issues. Are you interested?Best,Graham, Dave!I just got news of your promotion, and while I cant say Im surprised, Im definitely thrilled! A bit of gratitude makes you more memorable. 3. Yesware compared the reply rate of Next steps as a follow-up email subject line to their average reply rate and found it can achieve up to a 70.5% open rate and a 49.6% reply rate. Simple, straight, and to the point. How customer-obsessed are you? Its also a great alternative to overused subject lines such as, Checking in or Touching base, which have zero value. Calculate commissions and pay your team accurately, and on time. The big problem with these emails is that they tend to lack value. Are you still interested in this project? Whats happening here: This phrase spells sales email to your recipients. For example, 3 ways to improve your productivity. The benefits of using a Touching Base email subject line are twofold. One example might be sending a link to an article, e-book, or podcast your prospect might fight interesting. Convenient, eh? progressing with their part of a shared project, these emails is that they tend to lack value, Reminding the recipient that youre waiting on a response or other promised communication, Checking in with a colleague, client, or acquaintance you havent spoken with recently, Asking for an opinion on an ongoing project, Saying hi and keeping the lines of communication open, even if there isnt something specific to discuss, Ask for a meeting on a specific day or within a specific time period (e.g., How does a meet-and-greet with Sally on Thursday sound?), Request a follow-up with a few suggestions for a product title, pricing structure, or other key detail. They determine if the email will be opened or not. Not only do they come off as wasteful and inconsiderate of the prospects time, they simply dont work. One study showed an 18% response rate to the first email sent, 13% to the fourth sent, and an impressive 27% to the sixth email sent. I'm doing well today, and I just wanted to let you know." Some simple questions you can ask include: The body copy following this subject line could also take an approach of removing all mental energy by providing numbered options they can choose from. You could write a subject line like, Up for a hike? or Thinking of you on the trail. These types of subjects show that youre thinking about the recipient and what they might enjoy, making them more likely to open your email. Were always looking for ways to communicate more clearly. It was great to share some of the latest research on touching base email subjects with you. An approach like this exudes confidence and can be especially useful as a follow-up email subject line. A subject line like this starts that conversation in a low-pressure way one that comes off casual, honest, and to the point. Prospect: Asked you to reach out next year. We all have a tendency to look at the first few words of the subject line before we actually open up an email, so be sure to place your most important words first. 18. These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. Plus, it shows your dedication to their account. Instead, you can suggest a specific action that might get you a lot closer to hearing that all-important yes. And it dropped reply rates in 2016 to below average: What to do: Dont reach out unless theres a new reason to. We haven't spoken in a decade. Tell them what you can do for them. In this post, well look at 117 of them. Its literally an anywhere, anyplace workspace: Team chats let you touch base and collaborate with other people in your company wherever you are. Let them know what you want to talk about in the body of the email and you are good to go. Good Email Subject lines may be effective when they convey the message, "You will benefit from opening this email." Other times, though, it's preferable to preserve an air of mystery - especially if the recipient's natural curiosity and interest are piqued. Lets touch base emails are boring. Try our Outlook add-on or Gmail Chrome extension for free, forever! I hope you are doing well today!" You didn't bother to make contact till now. One way to do so is to simply start a dialogue with them. [Your company name] is hosting an educational event about [industry topic] at [location and date]. If you could wave a magic wand and solve your biggest problem what would it solve? Congratulations on the new rolecant say Im surprised! Push that information to the bottom of your emails so that you can take full advantage of this area. A subject line should be eye-catchy and easily understandable. 1. Related: Get sales follow-up email templates to use these subject lines with. Share product ideas, get answers, and learn from other users. Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. "Last chance". Small business, SMB communication, SMB employee experience, SMB productivity. Do you ever feel like sending a thank you email is a superfluous task? On the contrary, its a good thing to do! You could also propose a meeting immediately following the webinar, or during a break at a conference, or whatever else works for you and your prospect. It means to reach out and check in with someone following a meeting, interview, or another form of communication. What to do about it:Try using check in instead. It's just screaming, "I want to take from you!". If you need more ideas, consider topics such as who's new, a project update, or news. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. Test, Test, Test. Why it works: For one, it shows this isnt the first time youve attempted to reach them. Lets touch base is extremely unfunny. Punctuation! Now, let's look at examples of emails you can write to follow up without saying, "Let's touch base.". "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. People are inherently curious and often cant resist learning what those next steps are. Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. Hope all is well lets connect for another chat about the X Project soon!Best,Graham, Hey Samantha,Im on the sixth hole at our favorite course, and I cant help thinking this would be the perfect place to hammer out the details about the QuotaPath agreement weve been discussing. "Checking in" or "Touching base" are worthless. Lastly, you can grab the download below to get 30 additional examples & templates! to turn into an hours-long discussion. Why it works:Honesty is attractive, and being candid can often elicit a response and start the conversation off on the right foot. Try writing: "I hope that you're feeling great! Very few salespeople are this direct, so its a refreshing take on the selling through curiosity approach. It shows youre prone to mistakes, just like everyone else. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. Think about what they're going through. But even this little bit of levity is enough to stand out in a crowded inbox and get you one step closer to a follow-up call. But what if youre looking for something a little different? A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. Are you over email? Thankfully, it easily tees up sharing relevant industry data or competitor insights. Good contact data is key.. Getting someone to laugheven a littlewill boost your chances of success. This could be an article, a LinkedIn post, or even a Quora answer they recently wrote. In baseball, runners and fielders both have to touch base to ensure theyre safe or effectively getting the opponent out. Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. All rights reserved. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on inside your company and that you're still actively doing things.We've already talked about how to write effective subject lines, but here's a step-by-step guide on how to make them great:Open with "Hey [Employee Name]" or "[Company Name]" (No last names).. A new product launch or big acquisition deserves a bit of celebration. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. Hybrid work might be in your future. So, in November a Touch Base email feels appropriate, before a phone call in December. 1) Keep it short and simple. So how can you make sure that your subject line stands out? Youll need something a little more imaginative and precise in order to get through to your contacts. It also makes sense to add the recipients name here for added personalization. Lets schedule a 10-minute call. 2023 RingCentral, Inc. All rights reserved. One of the best ways to stay top of mind with your prospectswithout coming across as intrusive or pushyis to send them a resource you think theyll find valuable. It doesnt have to be anything ground-breaking. Example: Hello [contact name]. Here are Some suggestions for touch base email subject lines that will get your readers excited: For More: 111+ re engagement email subject lines to Generate Sales 2x. For example, in the body copy, you can test something along the lines of: Me too. Send me a personal video of you explaining your product and how it would benefit my business. Why it works: If someone gave you the go-ahead to contact them in the future, this subject line conveys that youve talked to them before, while still sounding conversational and friendly. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. Much more efficient than Hey, lets touch base.. In fact, past five words in the subject line, you fall below 50%. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. That way you come off less spammy. Im Following Up on Our Last Conversation, Sorry for the Delay in Getting Back to You. Let us know in the comments below! Dont forget we can also help you achieve [relevant goals] with our [relevant products or services]. Here are a few examples to get you started: Hi Janet,I just finished reading this blog, and it reminded me of our discussion about uncapped commissions. A subject line like works well within an omni-channel approach that involves touchpoints across several channels rather than just sending through a high volume of email touchpoints. Created by Idealwrite.com. In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to.
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touching base email subject